W.A.L.T.E.R. Theory of Automated Vehicle Sentiment


Automated vehicles are still emerging and the media and public often lump them together — a symbol of the fact that the market currently has no outright leader. Each company’s success is individual, but their failures are often clumped together as if all operators were one company. This is wrong, of course, but sentiment is subjective.

These companies Win Alone, Lose Together (W.A.L.T.E.R.)

This could be a temporary framework, but it is the current one.