They don’t make ads like this anymore. In fact, I don’t think they made ads like this before they made this ad. Take the time to read the copy; breathtakingly good.
Skateboarding was about values before it was about product and for those who care, it still is (only) about values. By the way, you could swap anything important for the word skateboarding in that last sentence and it should still hold true.
Regarding the above, I forgot how much Fully Flared did to reinvigorate my passion for skateboarding when it came out in 2007 (it should be noted that I was barely a skateboarder when I was young; I never learned how to pick up my deck). The aggression, the drive, the individuality, the danger, it’s all here, cut against the most unlikely track in the world (M83’s Lower your eyelids to die with the sun).