Light’em Up
A 1972 Plymouth Duster doing a very 1972 Plymouth Duster kind of thing. I’ve said it once but I’ll say it again: the people who create consumer products (especially cars) need to believe there is an inherent value and education involved when their products explore the very edge of their capabilities. Like other forms of non-core but hardcore product exploration, this can be done to great effect if a) you can tell a good story and b) you stay consistent in telling the story such that other non-believers drop off, leaving you to run in clean air.
