They don’t make ads like this anymore. In fact, I don’t think they made ads like this before they made this ad. Take the time to read the copy; breathtakingly good.
Skateboarding was about values before it was about product and for those who care, it still is (only) about values. By the way, you could swap anything important for the word skateboarding in that last sentence and it should still hold true.
Ad seen on daVsen’s flickr page
