April 2009
6 posts
3 tags
Sneaking Up on Your Customers
I few months ago I learned about pattern breaking, the act of disrupting people’s expectations as a way to insert a new idea. The mundane things we expect to happen every day in every situation we’ve experienced before create a mental sludge; when we encounter a familiar setting but with unfamiliar outcomes, we are more likely to wake from our slumber. This opportunity creates something akin to...
2 tags
Every Mistake Creates An Opportunity
I received this notecard last week:
For lovers of shelter magazines, the world ended sometime around the end of January this year. Domino Magazine forclosed; its publisher, Conde Nast, decided that it was all over. Over a half million subscribers were out the magazine they loved. I was one of them; I believed that Domino was one of the best edited and best designed magazines I’ve ever read. I...
