March 2009
6 posts
2 tags
Each Its Own
“The most significant finding from our recent usability testing of ten email newsletters is that users have highly emotional reactions to newsletters. This is in strong contrast to studies of website usability, where users are usually much more oriented towards functionality. Even a website that you visit daily will feel like a tool where you want to get in and get out as quickly as possible and...
2 tags
Four Years Ago Tonight I Went to John DeLorean's...
Four years ago tonight I met John Z. DeLorean for the first time.
It was his funeral, in Royal Oak, Michigan. When I got home that night I wrote an email to my friends, those privvy to my strange and never-ending obsession with the story of the DeLorean Motor Company. Here’s what I wrote:
“Around the video player and all around the room hung oversized poster-like images of the man....
Don’t Ask Why by My Bloody Valentine (1990)
1 tag
Doing Business With Humans
The number of times any of us come into contact with actual human beings in business seems so depressingly rare. More often than not you’re just likely to get only what you’ve been conditioned to expect: somethin’ for money. This for that, X for Y, nothing more. And what’s funny is that just getting that seems hard to do with any consistency.
The reality is that people are people and most of us...